My mate Nik Roope has been busily working up another smart idea to brighten up the lack of imagination in the marketplace again. This time it’s the Plumen Project.
Based on the same principles as the Hulger range and the Hulgerisation project, the simple, but smart, idea is to make low-energy bulbs that actually look cool. Not only is it a playful way to re-think an existing product, but it’s also a really great idea to entice people to switch.
The prototype (pictured) is looking pretty snazzy already, but go check out the site for some of the other ideas waiting in the wings.