Touchpoint Observatory: Badly Hand-Drawn Signs = Ruined Branding
You have spent thousands on your corporate branding, you keep a tight reign over the usage of your logo, you ship out expensively produced marketing materials …
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Observation
Touchpoint Observatory: Service Sold in a Box
When companies struggle to get their heads around service, they often end up marketing services as if they were products. The above image is for television …
Touchpoint Observatory: Send your post from the restaurant
This restaurant in Freiburg, Germany, called Omas Küche (Grandma’s Kitchen) was super family-friendly, but what caught my eye was the first page of the …
Touchpoint Observatory: Armed Ticket Collectors
These people - five in total - were ticket inspectors on an early afternoon bus in Luzern, Switzerland, very much a tourist destination. So why are they dressed …