All companies are going to become software companies. Jon Kolko trying out some provocative thoughts. Obviously the idea that all products are services appeals to me, but the point is that these kinds of thought experiments force you into the “if this, then…” mode of inquiry, the perfect accompaniment to “what if?” What is clear is that design and the role of designers has radically changed. The question is, has design education?
All companies are going to become software companies.
